Case Study: MY IDEAL NAILS

My Ideal Nails is a specialized Los Angeles based salon focused on restorative foot care and complex nail treatments. As their creative partner since 2019, we have delivered a comprehensive visual identity for the brand including commercial video, team branding, and custom conceptual fine art.

My Ideal Nails: Commercial Brand Video
A full-scale video production designed to build client trust and highlight the salon's specialized pedicure services. Featuring interview audio, dynamic b-roll, and controlled lighting, this project delivers cohesive storytelling that communicates the brand's core values and hygiene standards.

Personal Branding, Fashion Editorial
A personal branding series shot with a fashion editorial approach, turning Arina's expertise in feet and toe health into a surreal, conceptual portrait of the person behind the salon.

The Art of Discomfort
The salon needed to show the realities of common foot conditions without leaning on off-putting medical imagery. We took full creative control and turned those uncomfortable truths into stylized visual metaphors, handling art direction, photography, prop fabrication, styling, and retouching.