Case Study
My Ideal Nails is a specialized Los Angeles based salon focused on restorative foot care and complex nail treatments. As their creative partner since 2019, we have delivered a comprehensive visual identity for the brand including commercial video, team branding, and custom conceptual fine art.
My Ideal Nails: Commercial Brand Video
A full-scale video production designed to build client trust and highlight the salon's specialized pedicure services. Featuring interview audio, dynamic b-roll, and controlled lighting, this project delivers cohesive storytelling that communicates the brand's core values and hygiene standards.
Personal Branding, Fashion Editorial
A personal branding series shot with a fashion editorial approach, turning Arina's expertise in feet and toe health into a surreal, conceptual portrait of the person behind the salon.
The Art of Discomfort
The salon needed to show the realities of common foot conditions without leaning on off-putting medical imagery. We took full creative control and turned those uncomfortable truths into stylized visual metaphors, handling art direction, photography, prop fabrication, styling, and retouching.
Portraits and Branding
A comprehensive portrait portfolio built over multiple sessions spanning several years. The deliverables included standard uniform headshots for client trust, alongside lifestyle images and conceptual editorial posters.
Exterior Display Posters
To extend the brand identity beyond the interior space, we produced a series of large format graphic posters for the exterior of the studio. The layouts integrate the team headshots and conceptual editorial portraits with custom typography to serve as physical street level advertising.
Practical Sets for Nail Art
A studio collaboration built around custom nail art painted completely by hand by Arina. To emphasize her highly detailed and intricate work, we designed and built unique physical sets to provide a practical conceptual environment tailored to her specific designs.
“I just wanted to take a moment to thank you both for everything you've done over the past 7 years.
We've created so many incredible projects together, and every single one holds a special place in my heart. I'll never forget our very 1st photoshoot, where we brought my nail art to life through photography. Those images are still my absolute favorites. To me, they are true works of art, and I genuinely believe they deserve to be displayed in their own exhibition.
One of the things I appreciate most is that every project starts with conversations. We brainstorm, discuss every little detail, build a vision together, and then bring it to life. I truly believe that's why the final result always exceeds my expectations.
I'm so grateful that 7 years ago, a simple manicure appointment turned into a friendship and a creative partnership that has lasted all these years.
Thank you for your talent, your creativity, and for always seeing beauty in my ideas. ❤️”
Arina Ossipova
Owner, My Ideal Nails